VIRAL DAY × PODPAH · CASE STUDY

PODPAH

Clippers Championship

How Podpah scaled the podcast's organic reach with Viral Day's clippers army — hit the original goal in 25 days and renewed the contract for a second edition that doubled the result.

Client Podpah

1st Edition 17/11/2025 — 01/03/2026

2nd Edition 02/03/2026 — 23/06/2026

Platforms TikTok · Instagram · YouTube

14.785

Clips published

675M

Organic views

Editions

6.7x

Above goal

GOAL × RESULT

Goal of 100M. Result: 675M.

Podpah set a goal of 100M organic views. We delivered 3.5x in the first edition. They liked it so much they renewed the contract — and the second edition is already at 6.7x the original goal.

Original goal

100M

organic views

Set by Podpah in the championship brief.

1st Edition

345M

organic views · 10.126 clips published

3.5x above goal

Contract renewed

2nd Edition

675M

organic views · 14.785 clips published

6.7x above goal

The case

Objective, strategy and results of the partnership

Objective

Increase Podpah's organic views on social media, expanding episode reach to new audiences through TikTok, Reels and Shorts.

Strategy

Activate Viral Day's clippers community to produce viral clips from Podpah's official archive, paying for performance via CPM per view.

Results

1st edition: 345M views and 10,126 clips (3.5x the goal). 2nd edition (contract renewed by Podpah): 675M views and 14,785 clips — 6.7x the original goal.

TOP 25 CLIPS

The 25 biggest clips of the championship

The most viral clips produced by Viral Day's clippers for Podpah. Click to view the original.

Top 25 total89Morganic views

TIME COMPOUNDS

Organic content grows over time

Unlike paid media (which stops generating views the second you turn off the budget), organic clips keep going viral. Here's how the Podpah case actually evolved:

Day 1 — 11/17/2025

views · campaign starts

Brief aligned, Podpah's archive opened to Viral Day's clippers community. First clips going live.

Day 25 — 12/12/2025

100M

views · original goal hit

Original contract goal hit in 25 days. The first clips start going viral on TikTok and Instagram.

Day 104 — 03/01/2026

345M

views · end of 1st edition

First edition closes with 10,126 clips published. 3.5x above goal — Podpah is already talking about renewing.

Day 165 — 05/01/2026

520M

cumulative views

Second edition running full speed. Old clips from edition 1 keep gaining views — the algorithm's long-tail effect.

Day 218 — 06/23/2026

675M+

views · and still climbing

Projected end of 2nd edition with 14,785 clips. But content doesn't die here — it'll keep generating views for months after the championship ends.

THE LESSON

Every clip published is an asset that returns views for an indefinite time. Paid media is an expense — organic clips are an investment that compounds.

Want to run a campaign like this?

Brands, podcasts and creators scale organic reach with Viral Day. Fill out the brief or talk directly to Paulo.

Run a campaign→paulo@realoficial.com.br

Reply within 24h · Quick brief · No commitment